Whilst working as a wedding planner, thats a question i usually ask the bride at her first consultation,what look does she want for her wedding in terms of theme, feel and attire. I get brides saying they want to be princessy and talk about big princess diana dresses, or i get the sleek and sexy fish tail ideas. But when they go and actually try on these dresses, i often reccomend that they try on a few different shapes, A - line, Fish tail, empire line, ball gown etc.. Just so she can get a rounded idea and 9 times out of 10 they end up getting the one they never saw themselves in... It makes me laugh every time, the point is, in my experience with brides will look at dresses in magazines and online but when you finally go to try dresses it on, it may be a total different story. Trust me the old saying is so true - "When you try your dress on you'll know its the one"