I was using it everday until I started wearing my hair down. when I wear braids it is everyday. when I get a blow out I don't use it until the second week of having my hair down. That is why I am going into braids so I can use it everyday. I am getting some small cornrolls to the back with my natural hair and the weave added on the end I plan to keep them for 5 weeks and then get it done again all the way up until jan or feb. My hair has never been this long and everyone notices it and ask me what am I doing?