I just wanted add ladies that I know many might be thinking, oh lawd, I gotta make some changes and get more stuff but your products don't have to be expensive either. I love joico but it ain't the only fish in the sea and it won't work for everybody. I have started experimenting with some other brands and have found some other great products.
Here are some products you can look into trying with many choices for avoiding spending tons of money.
Protein shampoos
aphogee shampoo for damaged hair
naked naturals shampoo- you can get it from walgreens, has lots of vegetable protein and it is sodium lauryl and laureth free, lathers well and smells good. One of my new favorites
Coloresse Repairing shampoo- get it from sallys, it is part of their knockoff pureology line and it comes in blue bottles. Slightly higher protein content than regular shampoos and it is sulfate free. Right now, it and all of the coloresse products are part of that 2for10 special.
Protein conditioners that can still give your hair moisture
Ion Effective care treatment- found at sallys and is marketed as a protein moisturizing conditioner. Very nice option and comes in sample packs.
Loreal Natures Therapy Fortifying line- again at sallys and currently there are coupons in the store for it right now; they also have a shampoo
Affirm 5n1
Coloresse Repairing conditioner- again at sallys, comes in blue packaging, more moisturizing so this could possibly be a moisturizing options for us needing more protein in our lives.
Motions CPR in the bottle and the motions silk protein are both pretty nice too
Paul Mitchell Hair repair-
Super creamy, works fast and a tube will last you a long time. (Thanks Artemis for this one
You can also looking into the Paul Mitchell Superstrong line, Lanza repair line and their healing strength line. Redken Extreme has some good treatments too and many ladies here like it.
Lets add to the list ladies so if you have any other suggestions that you haven't already mentioned, please add them.