I am not natural, but I love the cocoshea spray. I tried it when the line first came out. I use it on my roots when I bun, and when I have NG. I've repurchased 3 times.
Look under the "About" section of the site. Dr. Ali N. Syed is listed as the "inventor", if you will. He's a scientist. I think this is the same person:
I think Joy is just a mascot to make the public think that there is a real "sistah" behind it all, nothing more. At least, that's the way it looks to me. Here's a link to the site: http://www.asiamnaturally.com/about.html
Dr. Syed is all over this forum. Whether you are relaexd or natural you NEED to look him up. I've learned a lot from reading his presentations, documents, and blog.