No, actually they called it "Japanese Straightening" because they want ppl to believe their hair results will looks like the japanese hair, but i was reading the other day (in an spanish site) that Japanese ppl don't even know about this procedure.
Nope, Japanese Straightening started in Japan for Japanese people back in the 90s. Maybe they know it as "Yuko" straightening or something like that. Contrary to popular belief, not all Japanese have straight hair (I've seen them heat straighten maiko's hair myself, so I know this is true). That this system started in Kyoto (where most geisha are) doesn't surprise me.
Check it: http://en.wikipedia.org/wiki/Japanese_hair_straightening
"Hair expert Yuko Yama****a is the creator of the YUKO Hair Straightening system. Yama****a's system was granted a patent in Japan in 1995, and she opened her first specialist hair straightening salon in 1996."
Here's a super tony salon that does it in NYC:
http://peterlouissalon.com/template.php?f=japanesestraightening
A bit more w/ vid of it being done on a Japanese person: http://www.chiff.com/fashion/japanese-hair-straightening.htm#
ETA..the auto edit blanks out the full name of the innovator of this system because it contains a "profanity" Her full name is on the links I provided.
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