I use it weekly and sometimes twice a week mixed with aloe vera juice. It is always in rotation at my house. As well, when I was relaxed, the salon used this in my hair. I loved the way my hair turned out, so I started using it as when I first got to Atlanta for graduate school, I was doing my hair about four times a week (the climate here was so different than Chicago's) and I mean washing, blow drying, hot curling AND THIS WAS THE ONLY YEAR THAT MY HAIR RETAINED LENGTH when I was relaxed. About three years ago when I was thinking back on it, I realized that my hair retained alot of length that year (despite all the heat and manipulation) because I was giving myself a Duo Tex treatment everytime I did my hair -- which was alot.