It depends on what fashionable means. If you are fashionable, according to the qualifications of others, yes, there's a bit of insecurity there. Don't want to be plus-sized? Diet. Bikinis? Sexy. One-pieces? Not sexy. Long and straight hair? Sexy. Short hair and curly hair? Not sexy. Fair-skin? Sexy. Dark skin? Not sexy. These are the qualifying markers seen in most of the fashion world. So, yes, there are extremely present.
Thus, the Western ideal for hair is straight, not curly or wavy; thus, the lack of 4b naturals as models in many ads. So, the bigger business as far as profiting goes, is to market products to go against the curls and waves (e.g. relaxers, wigs, weaves). If the demand for products with a curl-positive slant rises, the profits may change. If one reads Essence magazine, for example, you will see far more relaxer ads than ads marketed to naturals. Therefore, the big business is in hiding curls/waves to prolong the Western ideal of long, straight hair.
Also, there's no natural look as there's variety in the natural spectrum. Afros, really? Not every natural's hair can become an Afro.
It's hard to respond to your post because I really feel like you missed every point I made. If you don't believe looser curls have anything to do with the so-called ideal, then I probably won't be able to convince you. I don't see why it bothers you to think that women with natural hair spend a lot of money on their hair, if for no other reason than the fact that natural hair may be new to them. There's like a million rant videos about this on youtube, it's common knowledge. And, women with relaxed hair also spend a lot of money on relaxer services at the salon.
My point is there's no difference when it comes to spending.
If you're a person that spends a lot on hair natural, you'll probably do the same relaxed and vice versa. You save the most when you become a DIYer either way, unless you're an over-the-top product junkie.
@the weave comment...I'm not sure what point you were making...black women with relaxed hair and black women with natural hair wear weaves. My point was that a lot of money is made off of weaves in general.
@the last part of your comment, I never said that everyone's hair could fro. I said that most woman are trying to wear elongated, defined curls instead of wearing their hair in it's shrunken state. I also said that I don't see many natural hair companies promoting fros, but instead they promise to turn kinks into curls, implying that women who are chemical-free still don't want kinky hair.
@the "curl-positive slant" the trend is rising money-wise, hence why almost every single hair care company has a line devoted to curls, and why Target is carrying the most popular curly girl multi-ethnic lines, from MJ's, to Curls for Target (by Curls for Women), Shea Moisture, and Jane Carter.
@the comment about Essence, for the sake of argument, I pulled open my December issue and looked at all of the hair ads...
Pages 12-13 - Two page spread by Softsheen Carson "Styling Remedies for Natural Hair"
Page 39 - Single page spread by Softsheen Carson "Optimum No-Lye Relaxer"
Pages 52-53 - Two page spread by Clairol "Beautiful Collections Semi-Permanent Color"
Page 73 - Single page Essence Hot Hair Special (ad) "590 Styles for Relaxed, Natural, and Braided"
Page 83 - Single page Bigen's "New Semi-Permanent Hair Color "
Page 95 - Single page Luster's Pink Touch "Smooth Touch Relaxer"
Page 157 - Quarter page "Cantu Shea Butter" (Full line advertised)
Showcase on pages 159-162 - various smaller ads for Mane 'N Tail shampoo and conditioner, Vivica's Reserve Weave, Hair Factory Weave, Hair Growth Vitamins, Vanessa Fashion Wigs, and His and Her Hair Goods Co. (weaves)
Back Cover - Pantene Shampoos and Conditioners for breakage
The magazine also had an hair updos section that was neutral, and a reference to the Sesame Street "I love my hair" video.
I didn't find the abundance of relaxer ads that you speak of.....I think relaxed hair and natural hair are both fine. Thanks to the forum and my own research, if I choose to transition, I'll have all of the knowledge and tools needed to do so....but I won't be the pot calling the kettle black, bash relaxers while I'm still transitioning or after I'm fully natural.