My family is from West Africa and we buy huge tubs of red palm oil at a time to cook with. It is THE oil used in almost everything. I wonder if it is part of the reason for the thickness, length, and growth for hair in our country (both men and women have beautiful hair there). As someone said before, just go to any African or Carribean market to find it. It would probably be way cheaper than at Whole Foods or other places too.