I hate grittiness. Especially if it was smooth last time I bought it.
Shoddy labels that run. Poor/Cheap packaging are more than likely from start ups.
I don't like partial ingredient list either.
If you are just starting out, I guess I try to be some-what more tolerable.
But if you are still doing that 12 months later, there's a problem.
Can't comment on the labels because there's no excuse for that. I'd assume that the vendor is trying to cut costs, but to me, presentation matters and they should make sure that's on point.
Grittiness may be due to shea or other butters in the formulation. If it's the real stuff (unrefined) and in transit it went through a really hot place like Texas, it will melt the product and when it cools down by the time it gets to you, it reconstitutes in a gritty way. Butters get gritty if they are improperly heated and cooled. Because vendors can't control the route from them to the consumer or the temperature of those places, the product most likely left the vendor in good condition, but got ruined in transit. Refunds in a situation like that would be a major loss because the product is gone, shipping was paid and then they would have to pay you back on top of all that.
Somebody also mentioned scent. Natural oils and butters often STINK. Real and potent shea butter, avocado oil, murumuru have really strong smells if unrefined and if it's in a formulation, essential oils may not cut it. If the vendor wants to use synthetic fragrance (
phthalates risk) then they have to either use a lot of synthetic fragrance or use refined oils and butters that have no smell/colour and have most of their nourishing properties stripped out. Consumers complain if a product is too herbally, but then also complain if it smells too strong, but then also complain if they ingredients are too basic or not high quality to justify the price. Oy.
Also, the natural fragrances/extracts that smell good that are not synthetic are super expensive (fruit, vanilla, sandalwood, etc.) and with some of them, because you have to use a lot for the product to smell like it, it's simply not economical.