It sounds like a weakened form of elongation system sold by Design Essentials. A few members have tried the DE system. I'm having a hard time finding a non-sponsored review of the Beautiful Textures System.
I've tested this system on a section of hair and it works well. This is a cheaper at home version of DE. I did full formaldehyde treatments for years then transitioned to these amino acid treatments back in Sept 2011 and I couldn't be happier.
These amino acid / cysteine treatments are far from new. The cysteine treatments are the "new generation" keratin/BKT treatments. They don't produce dramatic results like the formaldehyde treatments but they are healthier and you only use 1 - 2 passes of heat at 340 - 400 degrees as opposed to 450 degrees with 7-10 passes. These systems are only "new" in the sense they are now being marketed to Black women for at home use.
In Sept 2014 it will be three years since I've used the treatments. I've used QOD max Organiq, DE Transitioning Mousee and this system and I've never had any issues.
Check out this old article on cysteine treatments:
http://www.naturallycurly.com/curlreading/retexturizing/cysteine-the-future-of-keratin-treatments/
ORS has one as well:
https://www.google.com/#q=ors+straightening+and+strengthening+treatment+ingredients
TMS:
Inner-Active Leave-In Conditioner: Aqua , Glyoxyloyl Carbocysteine , Glyoxyloyl Keratin Amino Acids , Shea Butter Aminodpropyltrimonium Chloride , CyclopentaSiloxane , dimethiconol , dimethicone crosspolymer , Silanetriol , panthenol , Isopropyl Palmitate , methylchloroisothiazolinone , methylisothiazolinone
ORS Strengthening treatment:
Aqua, glyoxylyl carbocysteine, glyoxylyl, keratin amio acids, cocamidoproply betaine, coconut extract, hydrolyzed wheat protein, kiwi fruit extract, lemon extract, algea extract, aloe leaf juice, retinyl palmitate, tocopheryl acetate, corn oil, peg-16 macadamia clycerides, propylene glycol, parfum, benzyl alcohol, limonene linalool, dehydroacetic acid, benzoic acid, phenoxyethanol
QOD Max Organiq:
Agua, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Paraffinum liquidum, Hydrolyzed Wheat Protein (and) Methicone (and) Polyquaternium-10 (and) Carbocysteine, Polyquaternium7, Hidrolyzed keratin, Amodimethicone, tridiceth-12, Peg-7 glyceryl cocoate, Hydrolyzed Rice Protein (and) Sodium Benzoate, Theobroma Cacao (Cocoa), Extract Parfum, Cetrimonium Chloride, Bht, Methylchloroisothiazolinona (and) Methylchloroisothiazolinone, Ci77400.
DE Tranisitioning Mousee:
Deionized water, polyquaternium-55, cocomidapropyl tremethyl ammonium, chloride and peg-8 dimethicone succinate, decyl glucoside, cetrimonium chloride, diazolidinyl urea, methylparaben, propylparaben, peg-75 lanolin, hydrolyzed wheat protein, panthenol, polysorbate 20, perfume/fragrance, dimethicone copolyol, citric acid.