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I can't speak for everyone but I think the NO NO list includes:
petroleum
mineral oil
'cones (silicone,dimethicone,etc)if your hair doesn't respond well.
sodium lauryl sulfate (or SLS) it is the foaming agent but has been argued here to cause more damage than good.
I personally try to avoid 'bens (propylparaben, methylparaben) but some have no issue with it.
Those are what came to my head immediately but I am sure others will chime in with more stuff.
Moisturizers/moisturizing products often have water as the first ingredient.
HTH
Dang I can't believe I forgot the alcohol /the instant dehydrator of hair products.