I look for glycerin, propylene glycol, water, or coconut oil. If those are the first ingredients in a product, I'll probably get it. I stay away from cones and mineral oil. No pink moisterizer here.
i always make sure that water is the irst ingredient unless it's an oil. lots of natural ingredients like olive oil sage nettle etc. i try to avoid products that have unecersary fragance and colouring.