I copied and pasted this from their website.
Key Ingredients of Plus 14:
Mucopolysaccharide
It is also known as Glycosaminoglycan. It is a sort of conglomerate enzyme and can be found human’s or animal’s living cell, especially on skin tissue. Also it can be extracted from natural sugar. Mucopolysaccharide is a large class of ingredients that includes hyaluronic acid which is found universally in skin tissue. These substances, in association with protein, bind water and other cellular elements so they remain intact, forming a matrix that holds skin cell together. It stimulates skin tissue on scalp and hair root, so it promotes hair growth. Mucopolysaccharide is a long chain of natural sugar and it has negative electrical charges that very effectively capture water molecules. Therefore it can be used as effective moisturizer.
Biotin
It is nontoxic and Vitamin H and B factor. A whitish, crystalline powder used as
texturizer in cosmetic cream. Present in minute amounts in every living cell and it is vital to growth. It acts as a coenzyme in the formation of certain fatlike substances and plays a part in reactions involving carbon dioxide. It is needed by humans for healthy circulation and red blood cells. In combination with mucopolysaccharide, it gives nutrition on hair and scalp, so hair and scalp become smoother and healthier.
Keratin protein
It can be obtained from the horn, hoofs, feather, quills and hairs of various creatures. It is used in permanent wave and hair rinse. Keratin protein in Plus14 is extracted from plant and it strengthens hair cuticles. It also forms a sort of membrane around hair that protects hair from any shock or damage.
Aloe Vera
A compound expressed from the leaf of aloe plant. Aloe is employed for its supposed softening benefits on hair and scalp. It is also considered an effective healing ingredient for treatment of damaged hair and scalp due to curling irons, blow hair dryer or excessive use of hair chemical.