ladies: I thought this bit of information was incredibly INCREDIBLY important so here you go.
taken from:
http://www.beauty-mart.com/product/IZU_1IRON/Izunami-1-Styler-FREE-SHIPPING.html
Izunami One Inch Styler is a flat iron that is ideal for straightening and curling. The smooth design is for maximum curling and the ceramic heaters allow for even distribution. This Izunami flat iron has continuous recovery and rapid disengagement system hold the temperature at the preset level. The flash heating gets the iron to your optimum temperature in just 30 seconds!
Izunami 1" Styler
FREE SHIPPING
Ideal for straightening and curling.
Smooth design for maximum curling
Hot-Spot free
No recovery time
Flash heating
Heats up to 400 degrees
9 ft Cord length
Ceramic Plates
Izunami Flat Irons are Keratin Treatment Guarenteed!
In order to get all the great benefits out of a Keratin Treatment you will need to use it properly. Here are some very important facts about proper iron use for Keratin Treatments:
Hydrolyzed Keratin reacts at 335 degrees. Hydrolyzed Keratin melts and adheres at 335 degrees. Therefore, the minimum temperature required for the Keratin Treatment is 335 degrees. All Izunami Irons have this feature and also has no hot spots so you won't get uneven heat distribution.
450 degrees is not required for Keratin Treatments. Why this is 450 degrees so often recommended? It's because most irons, when 400 degrees is chosen, drops below 335 degrees during treatment. One way to compensate for this heat loss is to set the starting temperature at 450 degrees. This, however, is with a great risk of burning hair. Izunami Flat Irons do not need to go over 400 degrees, and yet maintains the heat while within the ideal styling temperature range.
The hair is extremely vulnerable at 400 degrees or higher. High heat weakens, breaks and even burns cuticles and causes severe damages including split ends over time. In general, the lower temperature, the less the damage.
The Keratin Treatment is not a heat protectant. This treatment is a replenishing treatment. It does not prevent hair from burning. At 450 degrees, one damages hair and seals the damage at the same time. Heat damaged cuticles will be revealed when the keratin wears off.
Izunami Flat Irons are the perfect for the Keratin Treatment. The ideal temperature range for this treatment is between 335 and 400 degrees. Izunami Irons, by employing their Rapid Engagement and Quick Disengagement Technology, along with their most advanced heating elements, resets temperature five times a second and maintains temperature well above 335 degrees without going over 400 degrees.