I understand what you mean OP, and I sympathize with VNaps. I can only imagine what it must be like, I thought I had it rough when I moved from a "black city" to an, ahem, "mixed" town.
Speaking on the US though, I do find that the "ethnic" section pigeonholes black women because for the most part, unless you are an LHCFer you grew up thinking that that section WAS your section and never even really looked at the "white" section. I am still in shock when I read some of the "staples" listed in the siggies that are "white" products to me...and I still have to catch myself when I'm thinking "Oh, isn't that nice, so-and-so brand makes a product for black people"...
JAM, IC Gloss, ORS Mayo, Pink everything, Dark and Lovely (emphasis on the DARK, because that is the DARK people section (lol)) Ambi skin discoloration fade cream, Sulfur 8 and kiddie perms...um...
what if we still thought those were the ONLY products we could use...no wonder so many little girls in my "black city" had to rely on weaves...the only thing they knew about hair care was greasin' the scalp with sulfur 8 before the press and curl and then slapping on the JAM!!
side note: Dark and Lovely shampoo does not contain SLS