Black Women Express Outrage Over New "tone Deaf," "white-washed" Sheamoisture Ad

[KEWLKAT103]

Had no idea. Totally going to try this now!

Also, Camille Rose is owned by a black woman that is the mother of 5 kids and vegan.

 

[HappilyLiberal]

Someone posted the list below in a comment beneath Quest for the Perfect Curl's YT video about the SM commercial.

ETA

NOTE 1: I have NO IDEA how accurate this list is.

NOTE 2: Boundless Tresses seems to have very poor customer service: https://www.curlynikkiforums.com/forum/naturally-curly-hair/general/6793-boundless-tresses-scam

The comment read:

BLACK OWNED HAIR PRODUCTS.....

1. Alikay
   
2. Design Essentials
   
3. Kinky Curly
   
4. Coils by Nature
   
5. Camille Rose Naturals
   
6. Taliah Waajid
   
7. Miss Jessie's
   
8. Afrikan Republic
   
9. Mane Choice
   
10. Mielle Organics
    
11. Natural Oasis
    
12. African Royale
    
13. Uncle Funky's Daughter
    
14. Jamaican Mango & Lime
    
15. Essations Multi-textural
    
16. Actramoist
    
17. California Curl
    
18. Dudley Hair Care
    
19. LuvNaturals
    
20. Takedown Hair
    
21. Isoplus
    
22. African Wonders
    
23. Luster's (S'curl, etc.)
    
24. Extasi Hair products
    
25. Bronner Brothers
    
26. ilora L'original Hair products
    
27. Boundless tresses
    
28. Nature's image
    
29. Royal Roots
    
30. Diva by Cindy
    
31. sizta 2 sizta
    
32. Oyin Products
    
33. Afroveda
    
34. hairveda
    
35. Claudio St. James
    
36. Global Beauty
    
37. Black magic (for men)
    
38. Kizure hair products
    
39. Mr. Leonardo hair products
    
40. Princess Kayla's Natty locks
    
41. Wonder Gro hair products
    
42. Tukka Naturals
    
43. Lotus by Alesia is Black owned.
    
44. Oh and Rajeeyah Sweet Naturals
    
45. Cream & Coco
    
46. Curls
    
47. Shea Butter Cottage
    
48. Karen's Body Beautiful

I think Boundless Tresses is now defunct. The owner used to post here. Go pop you some popcorn and do a search! Comedy!!!

 

[PhonyBaloney500]

Apparently the owner did a call with brand ambassadors and was contrite.



I wish someone had asked about thanking the black-woman-hating guy and lack of diversity amongst his marketing vice presidents.

 

[IronButterfly]

I think it's fine to market to white women and have them in your commercials but the theme of the commercial was 'hair hate is real' so the white women were out of place IMO. .

But white women complain about hating their hair all the time.

 

[SexySin985]

The owner is being interviewed on the Breakfast Club now

 

[IDareT'sHair]

"They" (Bain) probably sent him out to do "damage control" To calm "his people down"

They know this is a PR Nightmare.

 

[MilkChocolateOne]

But white women complain about hating their hair all the time.

I don't know if you are purposely being contrary or just obtuse. So are you blatantly ignoring history, context, nuances and sensitivity? So how many white children with blond, red, wavy or straight hair were prevented from attending school for wearing hairstyles that are best fit for their natural hair? How many were denied employment opportunities because of their hair? How many white women were told by their job that their natural hair was considered unkempt, dirty, a distraction or unprofessional? Are there are rules or regulations in place that makes it difficult for them to wear their hair in it's natural state? So how many white women have had their hair chemically altered by their parents at a young age (as young as 2 and 3 years old) because their hair was considered ugly, bad, unmanageable, etc....

 

[MilkChocolateOne]

"They" (Bain) probably sent him out to do "damage control" To calm "his people down"

They know this is a PR Nightmare.

they have to protect their investment.

 

[SexySin985]

This was s horrible interview. Charlemagne does not get the point of the outrage and nobody is doing a good job of making the point clear. They should of had people call in. Angela is talking about she is still rocking with SM

 

[beingofserenity]

How many people are actually offended and how many others are just joining the bandwagon?

 

[MilkChocolateOne]

This was s horrible interview. Charlemagne does not get the point of the outrage and nobody is doing a good job of making the point clear. They should of had people call in. Angela is talking about she is still rocking with SM

Angela is asian with wavy barely curly hair so she can stfu.

 

[nubiangoddess3]

This was s horrible interview. Charlemagne does not get the point of the outrage and nobody is doing a good job of making the point clear. They should of had people call in. Angela is talking about she is still rocking with SM

Sheamoisture has made a bad situation worst. The founder kept blaming it on black women being upset about shemoisture expanding. Then he went into stating that black women shouldn't take away from the million scholarship shemositure offer to the community and in Africa.

He should have stayed home. He did nothing to help the situation. I can't wait to see this quarter and next quarter income statements.


Also Note this fool ( the founder) stated that the commercial didn't go through the appropriate approvals. Who does he think believes that nonsense. Shemoisture current strategy is to get away from being just for black women, and black hair. Anyone can tell, base off their recent ads, ( the ethnic section ad, and this white/mix women hair stuggles). Shemoisture should be happy, they are getting what they wanted, to not be a black hair company.

 

[Harina]

 

[HappilyLiberal]

I don't know if you are purposely being contrary or just obtuse. So are you blatantly ignoring history, context, nuances and sensitivity? So how many white children with blond, red, wavy or straight hair were prevented from attending school for wearing hairstyles that are best fit for their natural hair? How many were denied employment opportunities because of their hair? How many white women were told by their job that their natural hair was considered unkempt, dirty, a distraction or unprofessional? Are there are rules or regulations in place that makes it difficult for them to wear their hair in it's natural state? So how many white women have had their hair chemically altered by their parents at a young age (as young as 2 and 3 years old) because their hair was considered ugly, bad, unmanageable, etc....

I'm sitting here thinking this doesn't want to get it!

 

[DarkJoy]

im offended. appalled even. perhaps verging on outrage. not for the commercials per se, but because of SM's trashing of a bw theater owner, using her for their own aggrandizement, using their bw ancestor's image to gain from bw, and this particular owner's obvious disdain of the women in general who share his racial experience in this world. im really done with bm like this.

How many people are actually offended and how many others are just joining the bandwagon?

 

[Evolving78]

Sheamoisture has made a bad situation worst. The founder kept blaming it on black women being upset about shemoisture expanding. Then he went into stating that black women shouldn't take away from the million scholarship shemositure offer to the community and in Africa.

He should have stayed home. He did nothing to help the situation. I can't wait to see this quarter and next quarter income statements.


Also Note this fool ( the founder) stated that the commercial didn't go through the appropriate approvals. Who does he think believes that nonsense. Shemoisture current strategy is to get away from being just for black women, and black hair. Anyone can tell, base off their recent ads, ( the ethnic section ad, and this white/mix women hair stuggles). Shemoisture should be happy, they are getting what they wanted, to not be a black hair company.

I'm not gonna watch his interview. I have seen enough with my own eyes and their branding for awhile to not fall for the okie dokie. If they want to diverse from us, then we collectively need to divest.

 

[beingofserenity]

im offended. appalled even. perhaps verging on outrage. not for the commercials per se, but because of SM's trashing of a bw theater owner, using her for their own aggrandizement, using their bw ancestor's image to gain from bw, and this particular owner's obvious disdain of the women in general who share his racial experience in this world. im really done with bm like this.

Those are legitimate reasons to be upset with SM. I can't say I agree that the owner has a disdain for black women, though.

I personally want to see the company continue to grow. Maybe they'll use this f-up as an opportunity and recruit black women in those higher positions. Maybe they can turn it around. They're in NYC, I was thinking of applying there for a job.

 

[IronButterfly]

I don't know if you are purposely being contrary or just obtuse. So are you blatantly ignoring history, context, nuances and sensitivity? So how many white children with blond, red, wavy or straight hair were prevented from attending school for wearing hairstyles that are best fit for their natural hair? How many were denied employment opportunities because of their hair? How many white women were told by their job that their natural hair was considered unkempt, dirty, a distraction or unprofessional? Are there are rules or regulations in place that makes it difficult for them to wear their hair in it's natural state? So how many white women have had their hair chemically altered by their parents at a young age (as young as 2 and 3 years old) because their hair was considered ugly, bad, unmanageable, etc....

See, this is why ppl don't want to deal with (certain) black women. EVERY GOTTAME THING HAS TO BE A CIVIL RIGHTS ISSUE.

This is a freaking hair product! It has nothing to do with anyone being kicked out of school, denied access to sit in the front of the bus or denied employment. It is and has been sold in places like ULTA and TARGET for awhile giving everyone who shops ULTA access to it.

I mean, when was the last time SM showed up at a BLM rally or publicly defended a black child against school discrimination or bailed a wrongly accused somebody out of jail? Did SM ever stand up for Trayvon Martin, Philando Castile or Sandra Bland?

Better yet, when did they ever pledge their undying loyalty to black women and black dollars?

So, whether you like it or not, when it comes to the insignificant things in life, like a hair product, ww have voices and insecurities, too. White women hate their hair, think they're fat and envy bronze skin. And capitalistic ventures are going to cash in on it.

Swear, some of ya'll act like you were married to SM and he just up and divorced you for a white girl. SMDH

 

[IronButterfly]

I'm sitting here thinking this doesn't want to get it!

I'm sitting here thinking these s need therapy! ASAP!

 

[MilkChocolateOne]

 

[nathansgirl1908]

Seen in Facebook

View attachment 396567

at selling expired oils in Harlem.

 

[Crystalicequeen123]

This messaging didn't sit well with Black women who noticed the absence of women with darker skin and courser textures. On Twitter and Facebook, they've expressed their disapproval.






Read more: http://theculture.forharriet.com/2017/04/black-women-call-new-sheamoisture-ad.html#ixzz4fCOLKaQc
Follow us: @ForHarriet on Twitter | forharriet on Facebook

Wow..... Such a disgrace.

I don't blame people for being upset. It's clear they have erased us from their "user base", even though WE make up like 90% of the hair care industry revenue.


Ugh, don't even get me started.

Who has ever seen a white woman use shea moisture?

That's probably the whole point...NOBODY.

Hence the reason for this "campaign". Now that they are a billion dollar company, they're trying to reach across the aisles to "others", but they are alienating their HOME base while they do it.

Anyway, doesn't bother me too much because I've never really been a HUGE fan of Shea Moisture anyway. I used to love them, but over time I found that not all of their products really work well for me and my hair. I find some of their shampoos a bit stripping, and now that I mostly just use mud wash and every now and then African Black Soap to wash my hair, I find that I don't even need to resort to big-hair-care line shampoos anymore.

 

[Saludable84]

Welp! My Camille Rose Ginger Rinse is here so..... Dueces to Rich.....

 

[kanozas]

Sheamoisture has made a bad situation worst. The founder kept blaming it on black women being upset about shemoisture expanding. Then he went into stating that black women shouldn't take away from the million scholarship shemositure offer to the community and in Africa.

He should have stayed home. He did nothing to help the situation. I can't wait to see this quarter and next quarter income statements.


Also Note this fool ( the founder) stated that the commercial didn't go through the appropriate approvals. Who does he think believes that nonsense. Shemoisture current strategy is to get away from being just for black women, and black hair. Anyone can tell, base off their recent ads, ( the ethnic section ad, and this white/mix women hair stuggles). Shemoisture should be happy, they are getting what they wanted, to not be a black hair company.

Nobody truly cares if he expands or not but we all know that wasn't the way to do it. I was thinking about his comment on not knowing how this got past him. Lol. Seriously? This was a major business change and he threw someone under the bus in the press? And this continuing blame game against Black women for jumping ship AND for having an opinion is just too much. If he had just frankly apologized, ok but he's further damaging his image and blaming BW for nothing . We don't have to buy his products and if we don't want to, doesn't mean we're bad people.

 

[naturalagain2]

Welp! My Camille Rose Ginger Rinse is here so..... Dueces to Rich.....

Let me know how you liked that. I wanna try it and was tempted to get it but put it back down and got the Condish instead.

 

[Saludable84]

Let me know how you liked that. I wanna try it and was tempted to get it but put it back down and got the Condish instead.

I've tried it before and liked it very much. My only issue is the name. It's deceiving. Nowhere on the bottle does it say it's shampoo. I just couldn't get over it.

 

[naturalagain2]

@Saludable84 Right same here lol. I couldn't tell if it was a Cowash or shampoo until I actually saw it in Target then I saw it was more of moisturizing shampoo. I'm gonna get some I love all her other products it works well for my hair. I'm sure this will too.

 

[Saludable84]

@Saludable84 Right same here lol. I couldn't tell if it was a Cowash or shampoo until I actually saw it in Target then I saw it was more of moisturizing shampoo. I'm gonna get some I love all her other products it works well for my hair. I'm sure this will too.

I think you will like it. Definitely update in Hit or miss when you do.

 

[DarkJoy]

i will try the SSI shampoo when my SM runs out.

 

[naheda72]

and for the only good hair product they ever made

Ha!!! This is the first Shea Moisture product I ever owned. Bought it once and could never find it again. I don't like any of their products now and in discussion with my husband I was trying to explain to him this product and how it was the only one I purchased worth anything. They are probably too big to make something like this anymore.