Black Women Express Outrage Over New "tone Deaf," "white-washed" Sheamoisture Ad

[FemmeFatale]

UGH! MF CANCELLED.

 

[sharifeh]

everything I hear about Tariq nasheed is negative- now I know why
remind me to never go on his twitter page- is he for real with that tweet? smh

Oh hell no.

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[PJaye]

^^^ I don't know who that dude is, but he has a point.

 

[SuchaLady]

I keep telling yall Shea Moisture is junk. Let it go

 

[Southernbella.]

^^^ I don't know who that dude is, but he has a point.

Anti black woman a-hole with a following.

everything I hear about Tariq nasheed is negative- now I know why
remind me to never go on his twitter page- is he for real with that tweet? smh

He is. I can't stand him.

 

[HappilyLiberal]

OMG... their Facebook page is in a shambles!

 

[Kanky]

^^^ I don't know who that dude is, but he has a point.

So because some black women have put up with disrespect in the past, we must put up with disrespect from Shea Moisture as well? You think that this is a good point?

 

[HappilyLiberal]

So because some black women have put up with disrespect in the past, we must put up with disrespect from Shea Moisture as well? You think that this is a good point?

And, as far as I know there has been a constant barrage of comments exhorting people to not support Asian BSS and Nail Salons on this board. So, my guess is that the same people doing that are perfectly capable of multitasking and supporting a boycott of Shea Moisture. They'd better be happy I've already used the conditioner I bought Saturday, because their tweet to that twit posted up-thread has gotten them on my permanent list!

Now, can somebody please recommend a good sulfate free moisturizer and conditioner to use on 3b/3c hair???

 

[FemmeFatale]

So because some black women have put up with disrespect in the past, we must put up with disrespect from Shea Moisture as well? You think that this is a good point?

It's simple minded thinking.

 

[PJaye]

So because some black women have put up with disrespect in the past, we must put up with disrespect from Shea Moisture as well? You think that this is a good point?

It's hard for me to take a black woman's outrage over Sheamoisture seriously while they're wearing a head full of asian-supplied hair as they sport gear from LL Bean and New Balance while standing in a Walmart drinking a coke. That was my point.

 

[Kanky]

Anti black woman a-hole with a following.



He is. I can't stand him.

Just in case there was any doubt that they meant it to be disrespectful, the tweet confirmed it. This black (but not AA ) owned company thinks that they should be able to treat black women badly and still sell their crap products. I hope that they learn otherwise.

 

[HairBarbie]

It's hard for me to take a black woman's outrage over Sheamoisture seriously while they're wearing a head full of asian-supplied hair as they sport gear from LL Bean and New Balance while standing in a Walmart drinking a coke. That was my point.

Seriously????

That's your stereotype of black women as a whole?

 

[SuchaLady]

Now, can somebody please recommend a good sulfate free moisturizer and conditioner to use on 3b/3c hair???

Have you tried As I Am? I dont use Shea Moisture but a lot of the ladies who are outraged are in the comments telling people this is comparable

 

[SuchaLady]

My issue with this commercial is that white people, especially white women, dont need to be marketed to. They expect everything to work for them and would have tried it anyway. Now look at what Shea Moisture has done

 

[kanozas]

I think it's fine to market to white women and have them in your commercials but the theme of the commercial was 'hair hate is real' so the white women were out of place IMO. They didnt even have a jew fro in there or a nappy haired Arab or Jew or Italian, just 2 straight haired white women talking about hair hate- so odd. Just ironic because kinky hair is the most hated and they have a huge kinky hair fan base so they royally screwed this up IMO. Honestly, if they took out the "hair hate" theme the commercial would be fine.

This! And also this:


We got our start as street vendors in Harlem. Fresh out of college and without jobs, we set out to bring the healing traditions of African Black Soap and Shea Butter to the community we loved. Short on experience, but full of passion and determination, we used our knowledge of culturally authentic healing traditions to create our natural skin and body treatments back in 1991, and every day since.


Passionate about sharing our products and the cultures they come from, we’ve been guided by our community’s demand for wellness products that spoke to their unique needs and have drawn on the rich healing philosophies of these communities around the globe

 

[aquajoyice]

These straight haired white people gone drown in all this butter and oil! They gone go on Youtube and complain about stringy hair and acne pimples.

We ain't gotta do nothing. This is going to explode on itself.

Yep, hair is about to look like an oil slick wondering why it doesn't work for them.

They're working hard to stay out of the ethnic section of the hair isle.

 

[aquajoyice]

From their IG: Wow, okay – so guys, listen, we really f-ed this one up. Please know that our intention was not – and would never be – to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate. You guys know that we have always stood for inclusion in beauty and have always fought for our community and given them credit for not just building our business but for shifting the beauty landscape. So, the feedback we are seeing here brings to light a very important point. While this campaign included several different videos showing different ethnicities and hair types to demonstrate the breadth and depth of each individual’s hair journey, we must absolutely ensure moving forward that our community is well-represented in each one so that the women who have led this movement never feel that their hair journey is minimized in any way. We are keenly aware of the journey that WOC face – and our work will continue to serve as the inspiration for work like the Perception Institute’s Good Hair Study/Implicit Association Test that suggests that a majority of people, regardless of race and gender, hold some bias towards women of color based on their textured or natural hair. So, you’re right. We are different – and we should know better.

Thank you all, as always, for the honest and candid feedback. We hear you. We’re listening. We appreciate you. We count on you. And we’re always here for you. Thank you, #SheaFam, for being there for us, even when we make mistakes. Here’s to growing and building together…

They're trying hard to be all inclusive. Why can't they direct this to black women and instead decide to use Women of Color. There wasn't an Asian, Hispanic nor Native women involved in the building up of this brand. They get a major side-eye for this one.

 

[FlowerHair]

Lol!!

 

[Femmefatal1981]

It's hard for me to take a black woman's outrage over Sheamoisture seriously while they're wearing a head full of asian-supplied hair as they sport gear from LL Bean and New Balance while standing in a Walmart drinking a coke. That was my point.

Yes because expecting more from our own is such a foreign concept...

 

[JerriBlank]

I have no problem being done with them. And I actually like their products. Don't ****** play black women and our hair struggle like this. I'm annoyed because their baby line works for my kids too. Time to go shopping for replacements. Smh.

 

[cutiepiebabygirl]

The erasure of black women continues in the media...

A mixed or racially ambiguous woman and 2 white women.

Apparently our stories are marketable, but our faces are not.

That small arse shot of a black women at the end, tells me they threw it in for good measure, they knew what they were doing.

 

[oneastrocurlie]

Have you tried As I Am? I dont use Shea Moisture but a lot of the ladies who are outraged are in the comments telling people this is comparable

It aint. lol

 

[thatscuteright]

A white woman responds

 

[aquajoyice]

It's hard for me to take a black woman's outrage over Sheamoisture seriously while they're wearing a head full of asian-supplied hair as they sport gear from LL Bean and New Balance while standing in a Walmart drinking a coke. That was my point.

So black women are doing this?

Clearly we're monolithic group that fits neatly into this narrative.

I'm done. I can't

 

[oneastrocurlie]

A white woman responds

She's about to get ethered.

 

[Rastafarai]

It's hard for me to take a black woman's outrage over Sheamoisture seriously while they're wearing a head full of asian-supplied hair as they sport gear from LL Bean and New Balance while standing in a Walmart drinking a coke. That was my point.

Who puts Shea Moisture on their weaves tho?

But honestly, I love me some LLBean, and last I check I can light that SM a** and re-direct my monies to other worthy black businesses.

We cant win all our battles, but I'd rather win some than none. Kudos to us for making some noise.

 

[Rastafarai]

Lol!!

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Ya'll ain't right!

 

[Rocky91]

that manuka honey mask is the only DC that has ever done anything for me
their body products are in regular rotation in my gym bag
have y'all tried the hair fragrances
this is tragic for me-i'm a creature of habit, i can't change up my routines easily

 

[Rastafarai]

OMG... their Facebook page is in a shambles!

And I'm here for it!

 

[nubiangoddess3]

So are we boycotting or nah....let me know

I though we were already boycotting sheamoisture , since the ethnic section commercial.