I do not agree with you about the racial aspect of buying behavior. I lean more towards quality and will continue to do so. I think a lot of the issue is with products that the average consumer of which the average consumer knows the raw costs to produce. On average, I think Black people have a pretty good idea of the raw cost of a hair service and the average Black market hair product. I can give you a great example of something that I did in a BSS, I was looking at Tajimah Waajid *sp* products. Now her products are directed at people with natural hair and supposed to be natural, but upon looking at her ingredients, I couldn’t find anything that I couldn’t put together myself or buy in one of the other various, sundry hair oils. Now, why would I pay 20-30% more for this product? Another example is that WEN cleansing conditioner, why would I pay $25 for something that can be easily achieved with VO5? Now, I am willing to pay more for an Aveda product or a Kerastase product because they have laboratories where they do research and development and these companies bear a higher burden/liability of quality.
As far as your comment about these larger companies, they have much larger capital budgets, so they can take greater risk/loss. Now, for me, that translates to cost savings. I do support small/Black-owned business, but I think basic principles of microeconomics still need to be considered.
As far as shipping, shipping and packaging products are sold in the POST OFFICE. In this day and age, many of us have sold items or shipped packages. We know how much both the shipping and reasonable handling charges are. Businesses, regardless of size, must find ways to contain these extra costs. It is all about buying supplies in bulk.
P.S. I don’t think that Boundless Tresses is exorbitant because they ship Priority mail.