I think the thing that I find so interesting about this is that a lot of the time the products that are geared toward black consumers have this special kind of packaging. I mean if it's not bronze, purple, and gold, then its green, black, and red or some crap like that. They put a map of Africa on it or some sort of thing that is supposed to represent afrocentricism. I am not against afrocentricism, but smthg about this whole marketing ploy just doesnt sit well with me. Maybe b/c it all just looks so tacky IMO. It is like they are not only marketing it to the black community, but to the poor and tasteless communuty.
Maybe I am looking too deeply into this, but the African map and references toward Africa bother me too. It is like they expect us to be like o well they use it in Africa so it must be smthg very rare and special, a secret to growing long black hair. (and I think many people do believe this) But no one ever stops to think that black Africans and AAs are pretty much in the same boat when it comes to hair care. I dont think that they are anymore equipped than we are. (BTW, I have never been to any African country, so dont attack me. I do have Nigerian friends though and hope to be able to visit someday) I mean... I just think that this marketing ploy just shows how little people think when it comes to caring for their hair and how we as a community still have a lot to learn.
