I met the owner of this product line and company at a hair symposium in Lübeck, Germany, in 2013. I told him that black women liked his products and spoke highly of them and that they were popular amongst women with afro-textured hair.
He said that other hair care product manufacturers always ask him why does he use such high quality [expensive] ingredients in his products. Why not use the cheap stuff. His answer was something about having quality.
We were all sitting in the lounge area of the Radissan Blue hotel in Lübeck, Germany. But there were some other very prominent scientist there and I was 'sitting at the knee' of this other gentleman learning about OH- groups in sugars. And the owner of KeraCare said to me with his face all scrunched up, "Why are you asking about/doing all that? Why don't you just use a regular shampoo to do what you are asking about? Oh, I know, you just like DO-IT-Yourself processes."
I didn't answer and just nodded. I mention all of this to say that it's interesting he came out with this product which is clearly a DIY product that he has made into a commercial product. I am not mad at him!
I have a standing invitation to visit him at his facilities in Chicago. Maybe I will take him up on that invite.