Just a note for some of you who are concerned about the carbs and sugar in this shake. Nature's Plus also makes Other shakes with less carbs and sugars than this one and supplies quite a good range of vitamins and minerals to round off your regimen of nutrients (skinny line of products). They carry them in chocolate, strawberry, banana etc. I personally use the shake for the power- packed vitamin & minerals it supplies. I won't buy the product just because it says it's geared towards hair growth, because if it's centered around just the " hair" vitamins & minerals i feel it's no good. Others are needed sometimes to help the "hair" vitamin & mineral do its job. It's a decent multi-vitamin in a "treat" form to me. Also, i can change the flavor quite easily with fruits, flavorings etc. so i don't get burned out with the same taste constantly. HTH