Shea Moisture Added 6 New Lines This Month!!

[overtherainbow]

So I'm scrolling through my newsfeed while under the dryer only to see this video:

I am super excited about the new superfruit mask and the new mud face masks! The Sasha Inchi Oil line sounds really nice too because theres a new curl enhancing smoothie! Also, they finally got rid of those awful conditioner pump bottles!

 

[maxineshaw]

They are doing way too much for me.


ETA: I appreciate that she showed the ingredients. As suspected, they are all incredibly similar. I don't understand how they can have so many different products when they are really all the same.

ETA2: I refuse to believe that she bought all that stuff with her own money. Let me get the heck up out this thread.

 

[LdyKamz]

Why so many? This sounds overwhelming. I'm curious what the strategy is here?

 

[Bunnyhaslonghair]

I'm here for it. The more options for us the better.

 

[Kindheart]

I'm here for it. The more options for us the better.

I think their target market is all races

 

[Napp]

I don't get why so many products are coming out at once

 

[Vshanell]

I want that African black soap mud mask and the pink gel cream.

I can't fool with their skin stuff cuz my skin is funny but I think the masks look ok.

I'm thinking of making SM my staple line since they have so much to choose from, I can get it on the ground and they have sales often.

I'm sold on their Manuka honey mask I just tried. That stuff did my hair right! It sunk right into my hair....it did not sit on top. When I rinsed my hair was blinging with shine. My roller set came out sillier than usual. I'm not usually impressed with many dc's but this one is very good.

 

[ElevatedEnergy]

*shimmies shoulders* I'm shole nuff here for those skin and body products. Those mud masks look yummy...and I've already smelled that body line in the light blue packaging at Target. Smells divine.

I stopped trying their hair products once I struck gold on the Manuka Honey line. However, I am glad that they have a wide variety of hair products for people though. One person's hit is always another person's miss, so it's cool that you can try stuff until you find your "hit".

 

[aharri23]

Too many lines...its getting to be quite ridiculous

 

[vevster]

Why so many? This sounds overwhelming. I'm curious what the strategy is here?

Appeal to the broadest market.

I don't think that sea salt product is for us......

 

[ClassyJSP]

I can't keep up they introduce something new every month and then end up taking away some of the most loved products.

 

[NicoleSelah]

No hair care line has ever did anything like this. It seems like they have lost their direction and are now throwing anything out to see if customers will buy it. I bought two products about a year ago and they didn't work for me and the scent was bad so, I won't be buying anything else from them.

I'm just going to sit and watch how things turn out in the days and months to come.

 

[IDareT'sHair]

The Mitt Romney Factor #MittRomney101

 

[toaster]

Yeah I don't think Shea Moisture is still catered 100% to African-American hair. I've noticed a few sponsored YouTube videos by white vloggers.

 

[overtherainbow]

They have so many products, I wonder if they're thinking about opening a sephora-like brick and motor store? Kind of like the carols daughter store.

 

[MileHighDiva]

I'm not mad at them. They're taking that Bain money and trying to be like Loreal. Get everybody's $$$

 

[ElevatedEnergy]

They have so many products, I wonder if they're thinking about opening a sephora-like brick and motor store? Kind of like the carols daughter store.

That would be nice.....they need to add candles...be more like Bath & Body works. LOL. That's one of my favorite stores, and any time they come out with new fragrances...I"m all over it.

 

[CurlyRy]

And they all probably suck ....cough ahem I mean my hair just might not personally care for them

And they probably did this because they know that quite a few naturals are product junkies (guilty, sometimes when I'm in Target I just grab hair product for the heck of it. Doesn't even matter why I'm in there ) and are suckers for some nice smelling hair products. I still have some shea moisture conditioner that doesn't moisturize my hair well but makes it smell soooo goood

 

[Kindheart]

I wouldn't mind trying the mud masks and oil cleansers but ...I m drowned in Lush tubs at the moment ,need to finish them first ..

 

[Dposh167]

They are like the herbal essence of natural hair care lol. Comes out with these all these lines and they all do the same thang. Lol. At least herbal essence smells good though. I hate Shea moisture scents. Always have

 

[mzteaze]

At least she says in the comments section that she purchased all of the products herself. Not something I would do but at least she answered the question.

 

[cutiepiebabygirl]

Their stylers / gels/ poos are wack.

I only use the DCs. I stock up when they're BOGO at WG/CVS.

 

[KinksAndInk]

I'll be trying all the deep conditioners. The raw Shea butter masque is my holy grail. I've tried others but always go back to it. I'm never without 4-5 jars in my stash. I'm trying the Manuka honey now and I'm not sure how I feel about it. The only SM product I hated was the soufflé.

 

[niknakmac]

I pretty much use SM shampoo and conditioner exclusively for my hair. I really love the castor oil, raw shea butter and 10 in 1 superfruit line. I will probably try to honey and that's about it. I can't keep up. I tried some of their body washes and loved the superfruit but the others I tried were really drying.

 

[imaginary]

I actually really like SM, so I'm super intrigued by this.

 

[lux10023]

Their making a ton of money off of the black demo and they're putting out all kinds of products to keep that money coming in
Ridiculous

Like really ? It's the same stuff

They are doing way too much for me.


ETA: I appreciate that she showed the ingredients. As suspected, they are all incredibly similar. I don't understand how they can have so many different products when they are really all the same.

ETA2: I refuse to believe that she bought all that stuff with her own money. Let me get the heck up out this thread.

 

[IDareT'sHair]

It's the Bain Capital way to totally Saturate the Market with a bunch of stuff (oftentimes inferior products) make as much money as you can upfront and then when they start to lose money (possibly)......simply walk away.

 

[tru4reele]

I have never had any luck with their stuff. The conditioners give me no slip and the shampoo made my hair hard. I even tried the African black bar soap and it broke me out so bad.

 

[FollicleFanatic]

Tough crowd

Idk, yts have tons of options so why can't we have a big selection too? Eh, I like the options. I picked up a couple products from the Sacha Inchi and Fruit Fusion lines today. I'll come back and post my results

 

[DarkJoy]

It's the Bain Capital way to totally Saturate the Market with a bunch of stuff (oftentimes inferior products) make as much money as you can upfront and then when they start to lose money (possibly)......simply walk away.

Seeee!! I been crowing about that partnership. Its only a matter of time

Same old warning y'all: stock up!