It is not cheap, but so many people raved about, my PJism got the best of me. I'm not saying the product is bad. It's great, but there are some repercussions if you use it improperly. I think the repercussion I had worked out in the end. I did not lose any hair, I just had a tough time adding moisture back. I should not have used two new products (Olaplex and Obia). I should have used a tried and true moisturizing DC after. Once I did that a day later, my hair felt better. This weekend I plan to cowash and steam my hair, which should bring me to my preferred optimum moisture level.
Using this product once a month versus weekly assists with the cost effectiveness. I will finish the bottle. If my hair doesn't feel miraculous after multiple uses, I will go to back Aphogee 2-step.