Miss Jessie's Guide Book

[Cherokee-n-Black]

Has a white model on the cover...I was a little...surprised. I know curly hair crosses racial lines, but if I wasn't already familiar with the product line, I would likely have bypassed it (not that I use it now). Ricky's is running a sale so I thought I might give the products a second look, but found it a bit cost-prohibitive (which is saying something, PJ that I am). I am noticing more and more sites/companies which used to target bi-racial, multi-racial, and af-am curlies are putting white models front and center. I suppose it's good business, but didn't I read somewhere that Af-am's spend disproportionately more on hair products? Oh well, guess you gotta hate the game, not the playa'.

 

[Keshieshimmer]

Maybe Miss Jessie's looked at the clientele at their salon and who buys the products elsewhere and found a shift to white customers?

 

[Cherokee-n-Black]

Maybe Miss Jessie's looked at the clientele at their salon and who buys the products elsewhere and found a shift to white customers?

I guess! In some ways, though, I couldn't help but wonder if it was an attempt to attract the white market. I also just got an email blast from CURLS about a new product with a white model front and center. Yes, she had curly hair, but more of the 3A variety. I guess when I see that, I just automatically have the gut reaction that "Oh, that's not for my hair..." I've never really been a fan of "one size fits all" hair care. My poor sister tried WEN and all her hair literally snapped off! Live and learn...

 

[tHENATuRALhAiRpRoJEcT]

hmmmmm, I know type 3 hair (not really remembering any 2's) are most often on all the company product lines I frequent.... so use now that I guess I never considered that

HAVE YOU or any seen any black hair care lines with type 4 hair models on the logo??? or design?

 

[KittyMeowMeow]

I noticed this when I saw the book.

I mean, if they want to be diverse, they could have had her along with the black models on the cover- why just her, since MJ is known to be a brand for afro textured hair?

I also did not like that they had the white model perfectly coiffed, with perfect makeup, while they left all the other models (who are black) kind of on the rougher, unstyled, messy side.

 

[Your Cheeziness]

I think their market is curly hair, regardless of race. But I see your point, I may have overlooked them too. I agree with KittyMeowMeow that maybe they could have put curlies of multiple races on the cover if diversity was the aim. Oh well, they're making dolla dolla bills, so clearly they know what they're doing.

 

[chebaby]

i noticed this too with curls and karens body beautiful. i dont care what anyone says, i dont really like it.

 

[Anew]

for some reason this makes me think of the Five Heartbeats when they saw their album cover lol

 

[MsBoinglicious]

Didn't someone make a thread the other day like "Black people can't push products" or something like that? Maybe they felt if a white person was on the cover it would sell better?

 

[Your Cheeziness]

for some reason this makes me think of the Five Heartbeats when they saw their album cover lol