We don't "need" our own section. The heads of those companies know that our hair isn't that different from theirs. By marginalizing us they make money off of the fact that we are brainwashed to believe we require "special" products. It's a mind game they use to pad their pockets. And then they continue to sell us things that only make our hair issues worse, thereby requiring the next miracle in a bottle they come out with. Our section may as well be called the "nappy neck-length negro" section because those are pretty much the only people I see over there.
I don't deal with the "ethnic" section because it's a misnomer. Everyone, white folks included, have an ethnicity. Until they rename theirs the "white ethnic" section, or get rid of the names altogether, I'm not giving anybody my money.