I bought this tonight at Sally's out of curiousity..and because I could get my money back.
Product: Ionic Ceramic Straightening Iron
Cost: $99.00
Distributor: Ion Professional Products, Inc.
Claims on the box:
According to the box, natural negative ions have been used in Japan for centuries to restore, rejuvenate and reviatlize the body and hair. Negative ions seal moisture into the hair shaft, instantly straightening, leaving hair silky smooth with radiant shine.
Negative Ion Activator Ceramic Infused Plates allow for incredible slip, provide instant, even heat to prevent scorching, help kill hair bacteria, reduce straightening time and styling product build-up. (Does this mean I no longer have to shampoo and condition my hair? This flat iron does it all!)
Double ceramic heaters radiate Far-Infrared heat that penetrates the center of the hair shaft, exposing hair to less damage and preserving it's natural moisture.
Rounded Plate edges with comb guides to style hair under or flip out to add volume to fine hair
My experience: I plugged it in and turned it on. The iron itself is a silver color with black plates. There is a little bit of space where the ceramic plates end and where the silver cover ends. At the edge of the silver cover are the "rounded plate edges with comb guides".The iron certainly doesn't look like a $99 flat iron, then again what should a $99 flat iron look like?
I took the liberty of measuring the plates, since the box neglects to mention their dimensions. They are 1.5 inches wide and 3 inches long. I section off some hair and run the flat iron through. It looks ok, I'm not blown away by it. The iron doesn't get my dried bun crinkles out on one pass through. I run it through again, this time attempting to bump my hair under a bit. My hair actually gets caught and tangled on the rounded plate edges with comb guides. In fact, in order for my hair not to get caught in the "comb guides" I have to hold the iron perfectly straight. Upon closer inspection I notice that my hair is also getting caught on the corner of one ceramic plate. I like being able to flip or bump my ends slightly under with my flat iron. Unless I wanted to lose the ends of my hair, there is no way I would be able to do this with this iron. I also noticed that although the box claimed that the iron maintained a tempertaure of up to 400 degrees..that my Jibere iron felt hotter at a max of 230 degrees. Needless to say I will be returning this flat iron. Please don't waste your money and time on this.