Hicks vs Design Essentials Edge Control?

I haven't tried Hicks but I have tried quite a few including DE. So far DE is the best. I will definitely give Hicks a try.
 
I hate the name, but my favorite edge control is gorilla snot gel. Just a pea sized amount + a toothbrush or soft bristle brush. I don't have to tie it down. Just apply get ready and go.
The one in the video below:
 
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