Isn't Elasta, Elucence and Kenra all made by the same manufacturer?
I think they are all of the same kinfolk.
http://www.imperialcap.com/portfolio_current.html#kenra
A Leading Manufacturer and Marketer of Professional and Ethnic Hair Care Products.
The operating assets of Kenra were acquired by Imperial Capital in February 2007. Kenra, based in Indianapolis, has produced and marketed professional hair care products since 1959. Together with its flagship Kenra brand, the company produces and markets the Kenra Platinum line of products, consisting of advanced shampoos, conditioners and styling formulas for colour-treated and damaged hair.
Kenra also produces and markets Elasta QP, a line of ethnically-oriented hair care products. Kenra’s products are marketed to professional salons throughout North America and have had significant regional success in specific areas throughout America, including the Midwest, the Southeast and California. Imperial Capital believes the company has a strong brand that will be able to further penetrate the North American market, and that the company represents a strong platform for future growth.
http://interhair.com/classified1.php?action=show&link_id=634
Kenra Acquired By Imperial Capital Corporation
February, 16 2007
Kenra, LLC, Indianapolis-based manufacturer and marketer of beauty and hair care products since1929 has been recently acquired by Imperial Capital Corporation of Toronto, Ontario. The brands of Kenra, Ltd. include Kenra Classic, Kenra Platinum, Elasta QP and Elucence.
Patrick Ludwig, President of Kenra, noted, “Kenra, in partnership with our distributor network, has always strived to deliver the highest quality products and services exclusively to the professional salon industry. As a result, we have experienced 10 years of outstanding growth, and we anticipate this trend to accelerate. Kenra has already established a strong working relationship with Imperial Capital, and we believe it will have a positive impact on our business moving forward. Our primary objective has always been, and will continue to be, to exceed the expectations of our loyal salons, stylists and their clients.”
Kenra, Ltd. also formulates and markets the Elucence and Elasta QP product lines. Elucence, a multi-cultural professional offering, is an emerging brand made from natural ingredients. Elucence blends proteins, lipids, vitamins and minerals together into special formulas designed to balance, strengthen, condition and relax your hair.
Elasta QP is a leading, trusted hair care brand for African-American women and men. Respected nationally as a manufacturer of high-quality products, Elasta QP targets both the professional as well as the consumer base. Originally marketed solely as a professional [salon] product, Elasta QP is now considered a preferred, global brand for stylists and consumers alike. Elasta QP continues to embrace and to promote natural, healthy hair with products that enhance this state of hair. “A longtime provider of quality hair care products, the Elasta QP brand can be found in retail locations across North America and beyond. Imperial Capital’s reputation and strong record of helping companies grow and prosper are a perfect complement to our solid distribution base, salon following, and loyal consumers.” says Dave Gordon, President of Elasta QP / Elucence. “We look forward to working with them as we continue to develop and market the very finest products for men and women of color.”
. If they do, I have enough to last me for a good minute until I can find a replacement, probably Kenra MC since it's so close to how EMBC works.
