Actually, shampooing or conditioner rinsing your hair more often is what softens your hair, not the Marie Long Hair shampoos specifically. As many women here noticed, not only did their hair grow more but it got softer. That is one of the reasons I cannot wash everyday, my hair actually got too soft and started breaking. When I first started using her products I would wash everyday, then every other day until eventually I only shampooed twice a week. Even when I tried to start washing every day last year, my hair started to break again. Unfortunately my hair is fine, I just have a lot of it. Enjoy her products, but ask yourself do you really need to spend $350.00 to have softer hair when simply shampooing more often with a moisturizing shampoo or conditioner would give you the same result, plus added growth. I do not mean to offend. I enjoyed her Magic Kit when I bought them, but I could kick myself now for spending almost $600.00 for what I could have bought (natural shampoos and conditioners) for less than $40.00 at the time.