And you know what the really sad part is? Using it on damp hair might (it just MIGHT) have your hair end up LOOKING better - for the short term.
Hair care companies don't really give a danggone about your hair health - just about giving you the 'appearance' based results that you want. And if getting those results leaves you with a fingertip of hair over the long run - well, they sell weaves, too. More of your money for them - which is what they are in business for.
*sucks teeth*
Can't really knock 'em, because it's good for their bottom line. Tis a damn shame, though, all the same.