I've seen and been disgusted by this ad as well. What kills me is that the 'bad' hair almost always looks like natural hair that only needs to be picked out, or possibly a wide tooth comb and dc, along with a nuded (no make up) model frowning like something smells bad. But the next picture is some chemically-smoothed hair that is supposed to be so much better, with a model who has a face full of cosmetics! Am I supposed to aspire to this??? Urgh!
Blaque,is this it?http://www.longhaircareforum.com/showthread.php?t=94517&highlight=miracles+presidentwe've had a thread like this before,everyone also wrote letters to Dr Miracles presient.
i feel the ads are offensive the products dont even work!!!
I was flipping through a mag aimed at Black Women (HypeHair) and was a bit disturbed by the Dr. Miracle's campaign.
The most unattractive female Black models are used with atrocious hair (seemingly due to poor hair practices but you would think it was because they had the "misfortune" of being Black, but I could be biased, lol). These poor souls are then "fixed" by using Dr.Miracles products -mainly their relaxer. As though that could solve scalp issues...but I digress.
Has anyone else noticed this? Is it REALLY just an effective way to gain a target audience's attention or are there underlying messages being sent?
I personally...can't use their products if I found one I enjoyed because these ads leave me feeling unsettled.
Furthermore, they're made by a Korean based company. Could it just be a lack of awareness on the company's managers part of what a sensitive issue hair is for Black Women (not all!)?
But if that's the case...why are they making a product solely marketed to Black women.
I suppose, they've noticed we spend a bit of money on our hair.
What's your take on this? Simple ad? Or does it hint at underlying issues?
It's this kind of crap that makes me loathe the beauty and fashion industry altogether. Why not promote it from a healthier angle? Like "Looking for a change? Want more styling options?" versus "Feel ugly? This will make you beautiful!" kind of garbage that preys on women's insecurities and perpetuates an artificial standard.
I've always thought they were offensive. A) the only way we can have healthy hair is by a miracle? B) the overall tone of the ads, especially the radio ads and C) it has all the same ingredients as all these other "non miracle" products that got so many people frustrated in the first place
ETA the radio ads are also why I refuse to buy any of their products. I've never seen a print ad but I imagine they're just as bad
ETA again to add and they have the balls to add that it's by a "doctor" to con people into thinking it's legit
http://www.drmiracles.com/media/commercial-02.html
corny and poorly produced.
i guess i can see why people get offended. however, the "bad" hair shown in this advert and the magazine adverts i've seen looks like messy relaxed hair to me. maybe i'm weird because i never perceived the "before" hair to be nappy/natural hair.
This is what bothers me the most about the ads. They make it seem like some black doctor concerned about black women made up this stuff.
Cutenaynay: your friend is cute, I recognize her from the commercial. I haven't really tried the products so I cannot speak on that. What works for some may not work for others, but their ad compaign turns me off.
Have yall seen the dollar store knock off Dr. Wonder?
This is what bothers me the most about the ads. They make it seem like some black doctor concerned about black women made up this stuff.
Cutenaynay: your friend is cute, I recognize her from the commercial. I haven't really tried the products so I cannot speak on that. What works for some may not work for others, but their ad compaign turns me off.
Have yall seen the dollar store knock off Dr. Wonder?