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I was also amazed at how people who didn't seem to have any curl pattern before, had all these pretty curls after having the curly pudding applied.
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fyi, on curve: i get my hair texturized there (i think i am still up on maybe the last page of before/afters) but what's important to know about their pics is that they ask you to come to the salon with your hair clean and with NO PRODUCTS in it. in other words, un-styled (imagine what your hair wd look like if you shampooed/conditioned it but didn't put in any leave-in, gel, oil, etc., at all). as a result my hair looked way less curly in the first "before" pic than it actually used to look in real life pre-texturizer. in fact when my hair was 100% natural and i was wearing twist-outs, etc, or just my moisturized natural curls people used to ask me if i had a texturizer all the time. i used to get all defensive about it, like, "NO i do not have a texturizer! my hair is NATURAL!" /images/graemlins/angry2.gif LOL--now i *do* have a texturizer and most people who don't know assume my hair is natural. go figure. /images/graemlins/scratchchin.gif /images/graemlins/lachen70.gif
ANYWAY, so while curly pudding *is* a great product, one reason the before/after pics are so dramatic is that in the 'before' pics, many people's hair is dry and unmoisturized, w/ maximum shrinkage (mine certainly was).