I've seen this product demonstrated on a bootleg home shopping channel (shopathometv dot com?) several times by it's creator, a stylist named Maxius. He also sells haircare products including a leave-in that's supposed to make hair humidity resistant (models with flatironed hair are put into a "steam booth" and the untreated side of their hair poofs like you'd expect while the side with his prodeuct remains "somewhat" straiter. The models are usually white or (bi-racial looking) with wavy, curly or frizzy (never kinky) hair except tonight one of the girls (black) had a head full of beautiful, coily natural hair (4a?) bra-strap at least. The Maxiglide worked beautifully on her hair (supposedly a live show, no camera tricks)...Just curious if anyone has seen the demo or knows anything about these products...don't want to be suckered tonight! (the flatiron is $79.99 & the conditioner was $22 bucks)