Display at Kroger--Celebrate Black History Month

[Leeda.the.Paladin]

Yyyessss!!! There are a couple of good threads on the board about it. I'm a pusha.

I will have to do a search!

 

[Lady S]

And I don't think that there is any way to acknowledge BHM in a store without cheapening it. I mean, they are using it for marketing purposes! They are hoping we buy more to fund a most likely white-owned company - I mean, really, using the holiday as a marketing tool is what cheapens it, not what they are marketing.

And I think that's what irks me in general. In my opinion, it's probably just to walk away unless they are items that are actually used to celebrate the month. For example, displays on educational items geared towards Black history. Or sales/displays on movies like Malcolm X, Roots, etc.

And ideas like this is why I'll never work in marketing.

 

[JustKiya]

How about a banner at the entrance of the store saying "Celebrate Black History Month"?

It could be done more tactfully if they wanted to.

And then, I'd suspect that another contingent of black people will complain that the store is 'downplaying' black history month - "Why do the Latinos get discounts on their products for Cinco De Mayo?!? We have a whole month celebrating our history, and nothing is on sale?! WTH?"

Either they use it as marketing, or they don't. And if they don't for us, and do for others - well.........

And really, as erplexed as people might get over this, does anyone actually plan on never stepping foot in a Kroger, again?

........ I dunno. I think it's a fine line to walk. I'm sure they could walk it in a way that would piss no-one off, but I think race relations - period - in this country is such a volatile issue - there's no real way to make everyone happy.... is there?

And I think that's what irks me in general. In my opinion, it's probably just to walk away unless they are items that are actually used to celebrate the month. For example, displays on educational items geared towards Black history. Or sales/displays on movies like Malcolm X, Roots, etc.

And ideas like this is why I'll never work in marketing.

Right? Because how much profit would you make on those - compared to boxes of relaxer and hair gel? I mean, once you own one copy of Malcom X, and one copy of Roots, you aren't going to buy a new one every year, are you? However, a significant portion of their clientele might need a touch-up during the month of February. Or need another thing of hair gel - and they'll 'appreciate' the advertisement with a pretty black woman on it acknowledging that it is Black History month - and look, it's on sale!

Kroger made money, they made most of their clientele happy, and the unhappy ones are still going to keep shopping there, anyway. :dollar:

You have to follow the money - and we are the ones spending it.

 

[NIN4eva]

are you going to ask them if they get upset when they see that stuff on sale?

LOL! That's a loaded question!

 

[Leeda.the.Paladin]

And then, I'd suspect that another contingent of black people will complain that the store is 'downplaying' black history month - "Why do the Latinos get discounts on their products for Cinco De Mayo?!? We have a whole month celebrating our history, and nothing is on sale?! WTH?"

Either they use it as marketing, or they don't. And if they don't for us, and do for others - well.........

And really, as erplexed as people might get over this, does anyone actually plan on never stepping foot in a Kroger, again?

........ I dunno. I think it's a fine line to walk. I'm sure they could walk it in a way that would piss no-one off, but I think race relations - period - in this country is such a volatile issue - there's no real way to make everyone happy.... is there?

True enough. My DH asked me if I was going to boycott Kroger now. I was surprised that he asked that and replied that the thought hadn't even occurred to me.

I'm more a combination of amazed/amused/disappointed than enraged. If I were enraged, you can best believe that I'd be boycotting.

 

[NIN4eva]

And then, I'd suspect that another contingent of black people will complain that the store is 'downplaying' black history month - "Why do the Latinos get discounts on their products for Cinco De Mayo?!? We have a whole month celebrating our history, and nothing is on sale?! WTH?"

Either they use it as marketing, or they don't. And if they don't for us, and do for others - well.........

And really, as erplexed as people might get over this, does anyone actually plan on never stepping foot in a Kroger, again?

........ I dunno. I think it's a fine line to walk. I'm sure they could walk it in a way that would piss no-one off, but I think race relations - period - in this country is such a volatile issue - there's no real way to make everyone happy.... is there?



Right? Because how much profit would you make on those - compared to boxes of relaxer and hair gel? I mean, once you own one copy of Malcom X, and one copy of Roots, you aren't going to buy a new one every year, are you? However, a significant portion of their clientele might need a touch-up during the month of February. Or need another thing of hair gel - and they'll 'appreciate' the advertisement with a pretty black woman on it acknowledging that it is Black History month - and look, it's on sale!

Kroger made money, they made most of their clientele happy, and the unhappy ones are still going to keep shopping there, anyway. :dollar:

You have to follow the money - and we are the ones spending it.

That's why we call it the "creamy crack"...

 

[JustKiya]

True enough. My DH asked me if I was going to boycott Kroger now. I was surprised that he asked that and replied that the thought hadn't even occurred to me.

I'm more a combination of amazed/amused/disappointed than enraged. If I were enraged, you can best believe that I'd be boycotting.

Yeah, I can see that..... it just - it makes sense in America. at least it does to me.

 

[vainღ♥♡jane]

i can't see the picture, what is it? ♥

 

[CheLala13]

I was perplexed. I understand what other people are saying, but it rubbed me the wrong way. So what did I do? I sent an e-mail.

 

[NuBraveHeart]

they still don't get it, do they?

 

[ThePerfectScore]

I bet you some ishes got excited over it too

 

[Nice & Wavy]

I'm not sure what word to use for that display... just plain ignorant?

...Grocery stores might as well get a "Celebrating Black History Month" display for this item too:

They probably announced it on the loud speakers "We have Fried Chicken for BHM and yes, this month it has been fried in lard, just the way y'all like it...ummm, I mean, just the way...ahhh, nevermind"

AND they don't even have the good stuff. I see you brown gel!

Oh, no....not the brown gel

I can see it now on CNN, announcing a strange phenomenon in Kroger stores that a very special display for BHM, is being knocked to the floor, in Kroger's all over the U.S.A....and they are scratching their heads and wondering why....

 

[JerriBlank]

They probably announced it on the loud speakers "We have Fried Chicken for BHM and yes, this month it has been fried in lard, just the way y'all like it...ummm, I mean, just the way...ahhh, nevermind"

You can feel your arteries clogging up,but that is the best way to fry chicken

 

[Chameleonchick]

] They probably announced it on the loud speakers "We have Fried Chicken for BHM and yes, this month it has been fried in lard, just the way y'all like it...ummm, I mean, just the way...ahhh, nevermind"[/B]

Oh, no....not the brown gel

I can see it now on CNN, announcing a strange phenomenon in Kroger stores that a very special display for BHM, is being knocked to the floor, in Kroger's all over the U.S.A....and they are scratching their heads and wondering why....

yes I am truly over here. This is like the worst day ever and this gave me a chuckle.

 

[Nice & Wavy]

They probably announced it on the loud speakers "We have Fried Chicken for BHM and yes, this month it has been fried in lard, just the way y'all like it...ummm, I mean, just the way...ahhh, nevermind"

You can feel your arteries clogging up,but that is the best way to fry chicken

It surely is....I haven't had fried chicken fried in lard in years, butthose were the days!!!

yes I am truly over here. This is like the worst day ever and this gave me a chuckle.

...I'm glad I helped you to feel better, sis....

 

[Angelicus]

I want some chicken. BTW, are those little ORS packs on sale this month? :scratchch not like they work for me but they may work for my friends.