I have tried everything from Sebastian, to Jazzing, to Adore (a little cheapie brand in my local BSS) and I really haven't found a brand I disliked. Or a color I didn't like, I generally go for blue black, or blackest black, or sometimes even an reddish color, because my hair is so dark the lighter colors never show. I leave it in overnight with a plastic cap on my head, and rinse it out the next morning, and it is nice and shiny. I usually shampoo, and condition my hair really well BEFORE applying the cellophane though. HTH!