Sorry but Manic Panic despite being very popular is just plain crappy imo, go for a dark red and you'll get pink. Stargazer, a British brand, is awesome though and actually goes on the color in the tube. It doesn't have ammonia or peroxide. Adore's been talked about on the boards too, they have natural and funky colors, no peroxide or ammonia either. Alot of punks and goths use Jerome Russell and Special Effects too. Both of those I think are better than Manic Panic I think. Yeah, if you want to go lighter you'll have to bleach or use permanant color though... I used Affirm's Powder Lightener and they're permanant color and my hair's still growing and doing okay, but everyone's different. BTW, I don't know any goths or anyone that uses koolaide with desireable results but if you try it let us know.