I mean it ladies. For those of you who are using it, I know you are or are becoming believers. I took my hair down last night and examined the ends and there was not one split end. I then moisturized as usual and put it into indian braids (one on each side of head) and examined the hair throughout the braid. Not one stray hair was sticking out. The braid was smooth all the way down to the end. I usually have a few stray hairs sticking out toward the end, but it was absolutely smooth. I hope it is performing well for you ladies. Just keep using it. It truly works! The less split ends we get, the less hair we have to cut off.