soulchild
New Member
This is from Kenra.
Kenra shampoos contain a unique ingredient (Sodium Myreth Sulfate) that is especially mild and gentle on your hair and skin. This gentle ingredient is also critical for daily cleansing because it will not deplete any moisture or color out of hair like some shampoos. With Kenra shampoos, you will experience a noticeable improvement in the condition of your hair.
The Kenra difference. Shampoos are designed to cleanse the surface layer of the hair shaft. Many others use an alkaline-based surfactant (Sodium Laureth Sulfate) which can create two problems: 1) the molecules are small and therefore penetrate the hair shaft, depleting moisture and damaging the internal structure, and 2) the high alkaline range requires the addition of other ingredients which can irritate the scalp and leave your hair feeling dry and brittle. Kenra Shampoos, on the other hand, use a larger molecular weight ingredient (Sodium Myreth Sulfate) which does not penetrate the hair shaft.
Penetration into the hair can deplete moisture and cause damage to the internal hair structure
Large molecular size preserves correct moisture balance while gently cleansing the cuticle layer.
I just thought this was interesting. Also, Sodium Laureth Sulfate is the gentler from the SLS's
Kenra shampoos contain a unique ingredient (Sodium Myreth Sulfate) that is especially mild and gentle on your hair and skin. This gentle ingredient is also critical for daily cleansing because it will not deplete any moisture or color out of hair like some shampoos. With Kenra shampoos, you will experience a noticeable improvement in the condition of your hair.
The Kenra difference. Shampoos are designed to cleanse the surface layer of the hair shaft. Many others use an alkaline-based surfactant (Sodium Laureth Sulfate) which can create two problems: 1) the molecules are small and therefore penetrate the hair shaft, depleting moisture and damaging the internal structure, and 2) the high alkaline range requires the addition of other ingredients which can irritate the scalp and leave your hair feeling dry and brittle. Kenra Shampoos, on the other hand, use a larger molecular weight ingredient (Sodium Myreth Sulfate) which does not penetrate the hair shaft.
Penetration into the hair can deplete moisture and cause damage to the internal hair structure
Large molecular size preserves correct moisture balance while gently cleansing the cuticle layer.
I just thought this was interesting. Also, Sodium Laureth Sulfate is the gentler from the SLS's