I have to say I ride hard for Kera Care especially my Humecto....I don't use any shampoo anymore, only when I go the shop and my stylist shampoo's my hair. At home I use the Humecto and have for a while now. I used to use Nexxus Humectress back in High School, and actually purchased a bottle recently b/c they were out of Humecto...Well for me, it did nothing that my Humecto does for me and I will not be repurchasing it. I am however going to try the Kenra I've heard nothing but good things about this and PM Supercharged just found them locally at the WalMart Style and Smart Salon for the low low.