Ya'll! I have been hearing of a lot of ladies using this, but I saw it at a BSS weeks ago for $5.99 for a jar. Seemed a bit steep to me, compared to the other EQP products, so I didn't buy it. Well, in Wal-mart yesterday they had it on sale for $3.63 so I picked up 2 jars. LET ME TELL YA-THIS STUFF IS THE BOMB. I like to CO wash my hair in the morning, and so I need something creamy to slick my new growth down. Shea butter was working, but this stuff is even better! Just wanted to say it made my hair "buttery soft" and very shiny/silky, which is unheard of after applying my leave-in products. Usually my hair is crispy like I put setting lotion in it. Just wanted to share!