It could be the technique that you are using. The bigger factor, however is the products that you utilize. I am natural too and finding out the best combo for you is essential for your blow out. From the shampoo down to the serum.
I use the following:
1) Loreal Sulfate free shampoo
2) Paul Mitchell Humectress
3) Paul Mitchell Skinny or Kerastase Oleo Relax Serun
4) A leave in that doesn't have any aloe Vera (because the serums don't agree with it)
5) Nexxus Heat Protectant
Just dry your freshly washed hair with a t-shirt (to prevent over drying it).
Spray your leave in throughout your hair and evenly distribute.
Put about a nickel size of the serum in your hair, evenly distributed for the roots to the tips, with the Nexxus Heat protectant, focusing more on your ends, since this hair is the newest. The Nexxus heat protectant is really awesome too.
Use the tension blowdrying method to remove about 70% if the water in your hair, pulling your hair taut and aiming the air from your dryer down the hair shaft.
From there, section your hair into four sections, and go, making sure to apply about a dime size of serum to each if the 4 sections before beginning to blow dry.
Make sure you use a paddle brush and a blow dryer with a nozzle on it. You will want to direct the air down the shaft if your hair toward the ends, while moving the hair up and down the shaft.
Once done, go back and flat iron in sections about 1/4 inch thick.
Once done, put a little more serum, and you should be good to go.
Once you are used to it, you will complete this in about and hour to an hour and a half.
Hope this helps.
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