I LOVE PUBLIX but for the worng reason....see they got the best cake ever in their bakery, I love that buttercreme icing..I get cupcakes evertime I go, but anyhoo a lot of grocery, department or even those combo supercenters like Super Wal-Mart carry a lot of salon stuff. I mean the product makers will tell you that its because of diversion(the selling of products in other locations other than authorized salons) but in fact they actually are the culpirts themselves. Vidal Sasoon and Pantene ProV used to be a salon product(uh huh), but after it got its "trusted reputation" as a professional product to make consumers see it as quality they come and say "guess what? Its now available in your local grocer, dontcha love it?"....and everybody goes "thats fabulous" but its just a BIG marketing trick. Why do you think we have such sucess with some "cheaper no name stuff" vs. the BIG name stuff?....take a look at some clothing lines that go from Sears to Wal-Mart, like L.E.I. for instance....its all about profit, for some companies. I think that is why we value smaller businesses that have quality in mind. But hey its nothing wrong with finding good products in nearby stores that you normally get at a BSS....