Oh no, there's nothing wrong with the brand. Joico is an awesome product, however I see your dilemma here. You have been using too much protein and not enough moisture at all. This is a
. What I would suggest is that you follow up every single protein treatment with a moisturizing deep conditioner fro about 30 minutes with heat if you can.
Also do not put the conditioners on your scalp but your hair only, if you do put them on your scalp, it would cause itching. Only shampoo goes on the scalp, okay honey?
First things first though, clarify your hair to remove any build up you might have, and only give yourself a moisturizing deep conditioner for a couple of weeks, no protein until you get the elasticity back in your hair. You
can not use only protein poos and conditioners - you're setting yourself up for failure. You have to have a lot of moisture too. Do you moisturize your hair between washes with a water-based moisturizer? This is also a critical step with our hair.