I have never heard of this relaxer before but damn, the marketing sounds rather disturbing to me. I was instantly turned off, and as a result would not use this relaxer. Maybe I am being a bit sensitive but those words underlined rubbed me the wrong way.
Product Description
Paul Brown Hawaii Super Relacks is a Super Strength Relaxer that is formulated with Sodium Hydroxide to relax extra curly hair. Can be used on all hair textures including color with proper instruction.
The chemical ingredients found in Paul Brown Relaxers are necessary to relax the most curly/wavy hair textures found in every ethnicity; these ingredients have to be aggressive enough to penetrate and restructure these hair types.
***********************
Not every ethnic group have tight curls or need their curls relaxed. I am tired of the generalization and lumping.