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I have shared info on it on this board. I used to be natural many many years ago after a disaster of a traditional relaxer. Then a few years ago I tried the rod set cold wave perms, figuring I would alter the curl patter and loosen the curl. It worked, but wrecked my ends bc you had to redo it like every three months. It also stripped the color from my ends so they were bright red/copper.
Then I quit using everything for a while.
I tell every woman I know who uses a traditional relaxer to switch! It doesn''t strip the color, so no more red streaks. It's easy to apply just like putting in a deep conditioner- you can use your bare hands! And you don't have to watch the clock anymore- it self neutralizes. Now, I wouldn't put it in and forget it, but say after the 20 mins I use it, if I don't go straight away to the sink/shower it's no problem. Now, it won't straighten out the curl and leave you with stick straight hair. It does not take out all the curl in your hair so you can still wear it naturally curly allbeit a looser curl pattern. And if you want it straight just blow dry or wet to dry flat iron, or air dry then flat iron. Oh, and you don't need to buy their full line of products- just the kit it has shampoo and conditioner- enough product for several applications. My hair is shoulder length and I get three apps and one for my sister who keeps her hair about 1.5-2" long.