Hmm, I was about to come on here and tell you that the owners were completely different......um, nope, apparently not! Very interesting. NH has been in BSS for years and the price point has generally been around 1.99. Last week I walked into WF and saw that they are starting to sell NH bars at a price of 2.89. Interesting indeed.
I also suspect that the new product line's name helps with its marketability, especially when attracting those who who aren't of Nubian Heritage. I also noticed that the packages that were being sold in WF has a different version about the history of the soapmakers vs. the history that is detailed on the original (old school) soap.
ETA: I'm loving the newly expanded soaps in the NH collection! I've also tried SM curl smoothie (LOVE the smell and works well with my hair) and the SB Reconstructive Masque ( I think that's the name. The scent is really heavy and it was just OK)