His point is men want to feel desired too, which is a valid point and one that shouldn’t be overlooked....
HOWEVER, what is critical is a woman knowing when and how to accomplish this without compromising his duty to pursue her. Timing is key.
Shoot the shot shouldn’t happen at the onset because he is still a pursuer. But it can happen once he has clearly established that you are his prey and he is out to conquer you.
For me, shooting my shot is acting like he is my hero AT the point where he has made it clear that he wants to be my Superman. Then having a healthy balance of stoking ego and positive affirmation thereafter.