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Water. Water is moisture absolute. The water in the product needs to penetrate the shaft. That's why they say the best moisturizers have water as their first ingredient, meaning the most abundant ingredient in the product. If it's mostly water, the rest of the ingredients are just there to seal it in...in theory. Hope this helped!
ETA~Some oils are moisturizers, like coconut oil. From what I've observed, oils that come from plants or is plant based have water as their main component, thus moisturizing oils. I'm no PhD on the subject, but I play one on tv. ;-)