Iammoney
Wealth magnet
found this on lipstick alley
http://www.lipstickalley.com/showth...nds-(SheaMoisture-Nubian-Heritage)?p=23333192
http://www.lipstickalley.com/showth...nds-(SheaMoisture-Nubian-Heritage)?p=23333192
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Mitt Romney Owns Shares Of Shea Moisture
- Thread starter Iammoney
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MilkChocolateOne
Well-Known Member
Sundial brands sold out a while ago. the careful wording on their website leads people to think they are still majority black owned. Members of the founders family still hold positions in the company but the don't own the majority. just like when Bob Johnson sold BET but remained the CEO begore Debra took over.
flyygirlll2
Lioness mane
Mitt Romney though?! 
That man couldn't care less about black folks. I'm surprised about all of this
That man couldn't care less about black folks. I'm surprised about all of thisIDareT'sHair
PJ Rehabilitation Center
I do like both SM & Nubian Heritage Bath & Shower Gels for work and consider them a staple.
Size, economically feasible, easily accessible, Sales etc...
I've stockpiled the Purification Masque (since there was a scare about finding this particular product a few months back).
I have the JBCO and Manuka Honey Masques but haven't tried either of them yet.
I can let SM go, if the products I use change for the worse.
I'm not that tied to any of it. And would have no problems giving it up.
Size, economically feasible, easily accessible, Sales etc...
I've stockpiled the Purification Masque (since there was a scare about finding this particular product a few months back).
I have the JBCO and Manuka Honey Masques but haven't tried either of them yet.
I can let SM go, if the products I use change for the worse.
I'm not that tied to any of it. And would have no problems giving it up.
Last edited:
blackmaven
Anything Is Possible
Mitt invested wisely is all I can say
flyygirlll2
Lioness mane
@IDareT'sHair I agree. The only product from SM that I really liked and has worked for my hair is the Purification mask. I also love their bath and body products.
IDareT'sHair
PJ Rehabilitation Center
@flyygirlll2
If the bath products and purification hair masque start to lose their quality, then I really need re-think them.
But I'm not tied to any of it, which I am thankful.
I would hate to have a bunch of 'staples' from this line and have this happen.
I did read through that entire Lipstick Alley Thread and I see their point and I agree with most of it (as far as black business is concerned).
I thought about how they were saying the Story of the Originator is no longer on the product (which is troubling) and I can see them changing the "African Black Soap" name
since they are trying to appeal to a 'different' audience now.
Also, *cough* Jamaican Black Castor may not fit in with their "mainstream" movement.
If the bath products and purification hair masque start to lose their quality, then I really need re-think them.
But I'm not tied to any of it, which I am thankful.
I would hate to have a bunch of 'staples' from this line and have this happen.
I did read through that entire Lipstick Alley Thread and I see their point and I agree with most of it (as far as black business is concerned).
I thought about how they were saying the Story of the Originator is no longer on the product (which is troubling) and I can see them changing the "African Black Soap" name
since they are trying to appeal to a 'different' audience now.Also, *cough* Jamaican Black Castor may not fit in with their "mainstream" movement.
Last edited:
krissyhair
Well-Known Member
A corporation's board of directors doesn't make decisions just for the incidental benefit of it's shareholders. Mitt Romney is not going to be calling anyone up pressuring them to cheapen our deep conditioners and stop marketing to the black women.
It's great that an internationally known billionaire invested in Shea Moisture. If anything, the quality might go up. But any time anyone ever changes a formula to a product, ladies here think it's a sign of the end of times.
It's great that an internationally known billionaire invested in Shea Moisture. If anything, the quality might go up. But any time anyone ever changes a formula to a product, ladies here think it's a sign of the end of times.
CodeRed
Well-Known Member
discodumpling
Well-Known Member
Excellent. Now I can eliminate SM & Nubian Heritage from my reggie completely. Nothing I used was a holy grail anyway. Watch their sales fall when this gets out.
LovingLady
Well-Known Member
Copied from twitter:
Sundial Founder/ CEO Richelieu Dennis wants to chat w YOU! Join us w/ host @afrobella tomorrow at 12pmET #RichTalks
https://twitter.com/SheaMoisture/status/641724735521488896
If any of you ladies have questions you can send your questions to them. The chat is today.
Sundial Founder/ CEO Richelieu Dennis wants to chat w YOU! Join us w/ host @afrobella tomorrow at 12pmET #RichTalks
https://twitter.com/SheaMoisture/status/641724735521488896
If any of you ladies have questions you can send your questions to them. The chat is today.
oneastrocurlie
Well-Known Member
Shares can be bought by anyone if you got the cash.
Further down in the lipstick alley thread is a video the CEO and this.....
Here are several key take-aways from our conversation with Rich:
1. Bain Capital did not acquire Sundial Brands.
Bain Capital did not acquire Sundial Brands. Bain is a minority investor. Richelieu will continue to provide the vision and leadership for the company, and Sundial will remain majority, family owned and operated, including its board, management and day-to-day operations. “The family remains truly the majority and truly in control of the business. For us, that is important because our consumers are the most important things to us - always have been."
Richelieu said the reason they chose to partner with Bain was because of their social mission platform. Bain’s other investments include TOMS shoes, which provides shoes, water, medical treatment and bullying prevention services to people in need.
“We wanted to make sure we had a partner that knew our social mission was part of our business model and that has a proven track record of supporting mission driven businesses over and beyond just it as a marketing tool, but really as a business model," he says. As for Mitt Romney’s involvement in Bain, he left the investment firm 16 years ago.
2. Formulas and prices won't change.
SheaMoisture and Nubian Heritage’s product formulations and prices won’t change. In fact, Richelieu stressed that it was key to him that any investment, regardless of the partner, not impact “the integrity of the company’s products, formulations or vision.”
SheaMoisture and Nubian Heritage’s product formulations and prices won’t change. - Richelieu Dennis, CEO & Founder Sundial Brands
3. Sundial is not abandoning its core African-American customer base.
The company has been criticized by some customers for expanding its marketing to address a diverse range of customers. Richelieu stresses, “we recognize that African-American women have long been at the forefront of the natural hair and body movement that has created the dynamic cultural shift that we see today. It is exciting for us to see how Naturalistas have now empowered women from all backgrounds to embrace their natural beauty.”
With Bain’s support, Richelieu said Sundial is committed to elevating and growing the “New General Market,” which he defines as a consolidation of cultures, ethnicities and demographics aligned with commonalities, needs and lifestyles. “I’ve always said that the only place in America where segregation is still legal is in the beauty aisle,” he says. “I’ve worked to change that with our introduction of the New General Market concept to beauty and retail.”
4. Sundial plans to be the acquirer – not the acquired.
Part of the company’s strategy is to invest in other minority-owned or under-resourced businesses. “We are thrilled to now be positioned to continue our identification, support and development – whether via acquisition or other investments – of other entrepreneurial brands that share our vision and values,” he says. Richelieu started Sundial Brands in 1992 with his college roommate, Nyema Tubman, and his mother, Mary Dennis, shortly after graduating from college and being unable to return to his home country of Liberia because of civil war. From its humble beginnings of selling products on the streets of New York City to distribution and co-creation of its flagship brands – including SheaMoisture and Nubian Heritage - Sundial Brands has become a major household name. Most recently, Sundial Brands was named to the Inc. 5000 list of the fastest-growing private companies in the United States. The company celebrates its 25th year in business next year. The investment in Sundial Brands by Bain Capital is the latest in a series of newsworthy deals in the hair carecategory.
Further down in the lipstick alley thread is a video the CEO and this.....
Here are several key take-aways from our conversation with Rich:
1. Bain Capital did not acquire Sundial Brands.
Bain Capital did not acquire Sundial Brands. Bain is a minority investor. Richelieu will continue to provide the vision and leadership for the company, and Sundial will remain majority, family owned and operated, including its board, management and day-to-day operations. “The family remains truly the majority and truly in control of the business. For us, that is important because our consumers are the most important things to us - always have been."
Richelieu said the reason they chose to partner with Bain was because of their social mission platform. Bain’s other investments include TOMS shoes, which provides shoes, water, medical treatment and bullying prevention services to people in need.
“We wanted to make sure we had a partner that knew our social mission was part of our business model and that has a proven track record of supporting mission driven businesses over and beyond just it as a marketing tool, but really as a business model," he says. As for Mitt Romney’s involvement in Bain, he left the investment firm 16 years ago.
2. Formulas and prices won't change.
SheaMoisture and Nubian Heritage’s product formulations and prices won’t change. In fact, Richelieu stressed that it was key to him that any investment, regardless of the partner, not impact “the integrity of the company’s products, formulations or vision.”
SheaMoisture and Nubian Heritage’s product formulations and prices won’t change. - Richelieu Dennis, CEO & Founder Sundial Brands
3. Sundial is not abandoning its core African-American customer base.
The company has been criticized by some customers for expanding its marketing to address a diverse range of customers. Richelieu stresses, “we recognize that African-American women have long been at the forefront of the natural hair and body movement that has created the dynamic cultural shift that we see today. It is exciting for us to see how Naturalistas have now empowered women from all backgrounds to embrace their natural beauty.”
With Bain’s support, Richelieu said Sundial is committed to elevating and growing the “New General Market,” which he defines as a consolidation of cultures, ethnicities and demographics aligned with commonalities, needs and lifestyles. “I’ve always said that the only place in America where segregation is still legal is in the beauty aisle,” he says. “I’ve worked to change that with our introduction of the New General Market concept to beauty and retail.”
4. Sundial plans to be the acquirer – not the acquired.
Part of the company’s strategy is to invest in other minority-owned or under-resourced businesses. “We are thrilled to now be positioned to continue our identification, support and development – whether via acquisition or other investments – of other entrepreneurial brands that share our vision and values,” he says. Richelieu started Sundial Brands in 1992 with his college roommate, Nyema Tubman, and his mother, Mary Dennis, shortly after graduating from college and being unable to return to his home country of Liberia because of civil war. From its humble beginnings of selling products on the streets of New York City to distribution and co-creation of its flagship brands – including SheaMoisture and Nubian Heritage - Sundial Brands has become a major household name. Most recently, Sundial Brands was named to the Inc. 5000 list of the fastest-growing private companies in the United States. The company celebrates its 25th year in business next year. The investment in Sundial Brands by Bain Capital is the latest in a series of newsworthy deals in the hair carecategory.
LovingLady
Well-Known Member
One of the responses from their chat today:
Rich: Q2-Partnership is w/Bain Capital as a minority, non-control investor. Romney left there in 1999. #RichTalks
https://twitter.com/SheaMoisture/status/642010032398184448
Rich: Q2-Partnership is w/Bain Capital as a minority, non-control investor. Romney left there in 1999. #RichTalks
https://twitter.com/SheaMoisture/status/642010032398184448
FollicleFanatic
Well-Known Member
Thanks for posting that info @oneastrocurlie so I won't have to throw out any of my products lol.
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