In addition, I do give them props because they are good business woman , and clearly state that the silkening process can give you the natural LOOK. It shouldnt confuse anybody and if they do I dont think its their fault because as black woman if we dont educate ourselves on hair care we should NOT expect companies to do so. Its like shopping for a computer I dont expect a rep working on commission to tell me which computer is the best. So what do I do ...I get the most info I can and than make my decision.
I agree that people should do their own research. But, I remember that when I was researching healthy hair care, I found Miss Jessie's site before I found LHCF and honestly I did not realize that the silkener was a chemical process until way later. I'm not natural, so I wouldn't have gotten it anyway, but it's just a little bit deceptive.
I remember the first time I got a phyto-relaxer, I didn't want a chemical service b/c I was having problems with relaxers, but, the stylist called it a "natural relaxer" b/c they use some botanical extracts. I was like..."oh, ok." not realizing that a perm is either lye or no-lye, but it's still a chemical straightener that was going to break down the bonds in my hair!!
Call me crazy, but the way the stylists words things when you are sitting in that chair can put pressure on you.